Nahj Ep#4: How Linda Al-Faisal Built a Personal Brand at 14

In Episode 4 of Nahj, Ameer Albahouth talks with Linda Al-Faisal on Vision 2030, stage courage, building value, and turning dreams into impact.

An Interactive Tool for Learning the Marketing Funnel in the Saudi Market

In Saudi Arabia’s fast-evolving business landscape, understanding the customer journey—from the moment they first learn about a brand to becoming loyal advocates—has become a critical skill for any successful marketing campaign. To make this learning process easier, we developed an interactive Arabic-language tool that visually presents the

Nahj Ep#3: How Photography Became Misha Saied’s Way of Life

In Episode 3 of Nahj, photographer Misha Saied shares how first clients, Saudi Arabia’s creative boom, and key partnerships turned his passion into a lasting brand.

Nahj Ep#2: How Abdullah Jamil Built a Brand Through Comedy

In Episode 2 of Nahj, Saudi creator Abdullah Jamil shares how he turned viral clips and comedy into a personal brand with real impact and 10M+ fans.

10 Game-Changing AI Tools (And How to Actually Use Them)

Discover the top 10 AI tools every founder and creator should know. The AI Tools 101 series gives you start-to-finish guides, exact prompts, and real use cases to help you build, automate, and launch faster.

Nahj by Arbaaa: Real Talk on Personal Branding

Nahj by Arbaaa is a podcast that explores how Saudi creatives, founders, and professionals build personal brands. Real stories, raw journeys, and lessons you won’t find on social media.

AI Tools 101: Lovart Guide to Build a Full Brand Identity with AI

This step-by-step Lovart AI guide shows you how to create a full brand identity, including logos, mockups, merch, and animated videos, without using any design tools. Ask ChatGPT

Marketing Real Estate in Riyadh: Proven Strategies from Tourism Marketing Principles

Discover how to apply destination marketing strategies to promote real estate in Riyadh. Learn practical insights from Bonita Kolb’s "Tourism Marketing for Cities and Towns."

AI Tools 101: ChatGPT Tutorial to Build Your First AI Assistant

Learn how to create your own AI assistant using ChatGPT. This beginner-friendly guide breaks down prompts, models, and custom GPTs with easy examples, tips, and real use cases.

AI Tools 101: Zapier Guide to Automate Tasks and Workflows

Learn how to automate your workflows with Zapier. This beginner-friendly guide shows you step-by-step how to build Zaps, use AI for email replies, and integrate apps like Gmail, Google Forms, and more.

Should Brands Speak During War Tensions? Lessons from Kotler’s 'Marketing Places'

War and tension test every brand’s voice. Should you speak up or stay silent? Discover how smart brands in the Middle East can respond with empathy and strategy, guided by Kotler’s Marketing Places.

How Jeddah Can Elevate Its Tourism Brand by Connecting Experiences to Place Identity

Discover how Jeddah can create a compelling tourism brand by connecting authentic tourist experiences to its unique place identity — insights based on "Place Branding: Connecting Tourist Experiences to Places" by R. Maitland.