10 Game-Changing AI Tools (And How to Actually Use Them)

Discover the top 10 AI tools every founder and creator should know. The AI Tools 101 series gives you start-to-finish guides, exact prompts, and real use cases to help you build, automate, and launch faster.

Nahj by Arbaaa: Real Talk on Personal Branding

Nahj by Arbaaa is a podcast that explores how Saudi creatives, founders, and professionals build personal brands. Real stories, raw journeys, and lessons you won’t find on social media.

AI Tools 101: Lovart Guide to Build a Full Brand Identity with AI

This step-by-step Lovart AI guide shows you how to create a full brand identity, including logos, mockups, merch, and animated videos, without using any design tools. Ask ChatGPT

Marketing Real Estate in Riyadh: Proven Strategies from Tourism Marketing Principles

Discover how to apply destination marketing strategies to promote real estate in Riyadh. Learn practical insights from Bonita Kolb’s "Tourism Marketing for Cities and Towns."

AI Tools 101: ChatGPT Tutorial to Build Your First AI Assistant

Learn how to create your own AI assistant using ChatGPT. This beginner-friendly guide breaks down prompts, models, and custom GPTs with easy examples, tips, and real use cases.

AI Tools 101: Zapier Guide to Automate Tasks and Workflows

Learn how to automate your workflows with Zapier. This beginner-friendly guide shows you step-by-step how to build Zaps, use AI for email replies, and integrate apps like Gmail, Google Forms, and more.

Should Brands Speak During War Tensions? Lessons from Kotler’s 'Marketing Places'

War and tension test every brand’s voice. Should you speak up or stay silent? Discover how smart brands in the Middle East can respond with empathy and strategy, guided by Kotler’s Marketing Places.

How Jeddah Can Elevate Its Tourism Brand by Connecting Experiences to Place Identity

Discover how Jeddah can create a compelling tourism brand by connecting authentic tourist experiences to its unique place identity — insights based on "Place Branding: Connecting Tourist Experiences to Places" by R. Maitland.

Why Your Saudi Business Needs a Social Media Strategy in 2025

Discover why your business in Saudi Arabia needs a strong social media strategy in 2025. Learn how Arbaaa builds visibility, trust, and impact across digital platforms.

AI Tools 101: HeyGen Guide to Create Talking Avatars and AI Videos

This step-by-step guide shows how to use HeyGen to build digital twins, edit videos, and translate content into 175+ languages without any video editing experience.

Marketing Al-Qassim in Saudi Arabia: A Tourism Strategy Inspired by "The Business of Tourism"

Discover effective strategies for marketing Al-Qassim in Saudi Arabia. Learn how to attract tourists with cultural experiences, agricultural tourism, and sustainable practices. SEO-optimized insights based on "The Business of Tourism.

Personal Branding in Saudi Arabia: How to Build Influence on a Sloped Playing Field

Personal branding in Saudi Arabia is rising fast, but building a trusted, influential brand is not always a level playing field. Learn how to navigate biases and entrenched norms to grow your brand with purpose and authenticity.