Hamat Brand Communication
Proposal for Hamat Property Company
Company Overview:
Hamat Property Company is a leading entity in mall management in Saudi Arabia, operating over 15 premier shopping centres across the Kingdom. Known for providing top-tier management, operational, and leasing services, Hamat has strong relationships with major retailers and international brands, making it a key player in the commercial real estate industry​.
Proposal Outline:
- Brand Messaging Clarification:
- Initial Assessment: Conduct a thorough analysis of Hamat's current brand positioning, communication strategies, and market perception.
- Workshops and Interviews: Organize workshops with key stakeholders to understand the brand's core values, mission, vision, and unique selling propositions.
- Message Development: Craft clear, consistent, and compelling brand messages that resonate with Hamat's target audience and align with its strategic goals.
- Feedback and Refinement: Gather feedback from internal teams and a select group of clients to refine the brand messaging before finalization.
- Marketing Team Structure:
- Team Assessment: Evaluate the existing marketing team’s capabilities, roles, and workflows.
- Structure Design: Develop an optimized team structure that includes clear roles, responsibilities, and reporting lines to enhance efficiency and effectiveness.
- Role Descriptions: Create detailed job descriptions for each role within the marketing team to ensure clarity and alignment with the company’s objectives.
- Recruitment Support: Provide support in identifying and recruiting any additional talent needed to fill skill gaps within the team.
- Implementation and Training:
- Implementation Plan: Develop a step-by-step implementation plan for the new brand messaging and marketing team structure.
- Training Program: Design and deliver a comprehensive training program covering:
- Brand messaging and communication strategies.
- New marketing team workflows and best practices.
- Tools and technologies to support marketing activities.
- Ongoing Support: Provide ongoing support and mentorship to the marketing team for one month to ensure successful implementation and adaptation to the new system.
- Monitoring and Evaluation:
- Performance Metrics: Establish key performance indicators (KPIs) to monitor the effectiveness of the new brand messaging and marketing team structure.
- Regular Reviews: Conduct regular review meetings to assess progress, address challenges, and make necessary adjustments.
- Final Report: Prepare a comprehensive report at the end of the one-month period, summarizing achievements, lessons learned, and recommendations for future improvements.
Timeline (Suggested).
- Week 1:
- Conduct initial assessments and workshops.
- Develop and refine brand messaging with the brand communication team.
- Week 2:
- Design the marketing team structure.
- Create role descriptions and begin recruitment support.
- Week 3:
- Implement the new structure and begin training.
- Provide ongoing support and mentorship.
- Week 4:
- Continue training and support.
- Monitor and evaluate progress.
- Prepare and present the final report.
Conclusion:
This proposal aims to provide Hamat Property Company with a clear, strategic approach to enhancing their brand messaging and marketing capabilities. By clarifying their brand communication, structuring an efficient marketing team, and providing comprehensive training, we aim to empower Hamat to achieve greater market presence and operational efficiency.
For further discussions and to tailor this proposal to your specific needs, please contact us at your earliest convenience.
Deliverables for Week 1
Evaluating Internal Teams and Aligning with Brand Messaging
Training Report: Week 2 & Week 3 at Hamat
The second and third weeks of training at Hamat focused on refining our marketing team structure, defining key roles, integrating Hamat's strategic vision into team operations, and implementing new workflows using advanced platforms like Airtable, Metricool, and Daha AI. This report details the actions taken during these weeks and provides recommendations for each department to optimize their workflow and align with Hamat’s strategic goals.