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How Arbaaa's YouTube Channel Reached 10,000 Subscribers in Two Months by Addressing the Lack of Marketing Basics in Arabic for the Saudi Market

Ameer Albahouth

• 3 min read
How Arbaaa's YouTube Channel Reached 10,000 Subscribers in Two Months by Addressing the Lack of Marketing Basics in Arabic for the Saudi Market

In just two months, Arbaaa's YouTube channel, hosted by its founder Ameer Albahouth, reached a significant milestone of 10,000 subscribers. What was the secret behind this rapid growth? The success of Arbaaa’s channel is a testament to the power of identifying content gaps and delivering valuable content in underserved markets. This article will explore how Arbaaa leveraged the lack of basic marketing content in Arabic, especially for the Saudi market, to achieve this success.

1. Identifying the Content Gap: Lack of Marketing Basics in Arabic

  • Market Research: Arbaaa conducted thorough research and discovered that while there was an abundance of marketing content available in English, there was a noticeable lack of high-quality marketing tutorials and discussions in Arabic, specifically tailored to the Saudi market.
  • Understanding Audience Needs: Arbaaa recognized that many Saudi entrepreneurs, startups, and marketing professionals were eager to learn the fundamentals of marketing but struggled due to the language barrier and the scarcity of localized content.

2. Creating Valuable and Relevant Content

  • Focus on Fundamentals: Arbaaa decided to focus on the basics of marketing, creating content that was easy to understand and highly relevant to the local market.
  • Educational and Practical Approach: The content was designed to be both educational and practical, offering step-by-step guides, real-life case studies, and actionable tips that viewers could immediately apply to their businesses.
  • Cultural Relevance: Arbaaa ensured that the content was culturally relevant by incorporating examples and case studies from the Saudi market, making it more relatable and valuable to the target audience.

3. Consistent Content Creation and Upload Schedule

  • Regular Uploads: Arbaaa committed to a consistent upload schedule of two shorts daily and one video weekly, which helped build anticipation and trust among its audience.
  • Content Calendar: Planning content ahead of time allowed Arbaaa to maintain consistency and systematically cover a wide range of marketing topics.

4. Optimizing Videos for the Saudi Market

  • SEO and Keywords in Arabic: Arbaaa optimized its video titles, descriptions, and tags in Arabic, using keywords that Saudi audiences were searching for.
  • Thumbnails and Titles: Creating eye-catching thumbnails and engaging titles that resonate with the target audience made the content more discoverable and clickable.

5. Engaging with the Audience

  • Building a Community: Arbaaa actively engaged with viewers by responding to comments, encouraging discussions, and asking for feedback on what topics to cover next.
  • Leveraging Social Media: Arbaaa promoted its YouTube content on other social media platforms, including Twitter, Instagram, and LinkedIn, to reach a wider audience and drive traffic to its YouTube channel.

6. Analyzing Performance and Adjusting the Strategy

  • YouTube Analytics: Arbaaa regularly monitored its YouTube analytics to understand which content was performing well and where there was room for improvement.
  • Data-Driven Adjustments: Arbaaa made data-driven decisions to refine its content strategy, focusing more on topics that resonated with its audience and phasing out those that did not.

Arbaaa's journey to reaching 10,000 subscribers in just two months is a powerful example of how identifying and addressing a content gap can lead to rapid growth and success. By focusing on delivering high-quality, culturally relevant marketing basics in Arabic, specifically tailored to the Saudi market, Arbaaa was able to connect with an underserved audience eager for this knowledge.

This story serves as an inspiration for other content creators and marketers to look closely at their own niches and markets, to find similar opportunities. Success is within reach when you provide genuine value where it's needed most.

As Arbaaa continues to grow, the channel remains committed to delivering valuable content and engaging with its community. If you want to stay updated with the latest in marketing, especially with a focus on the Saudi market, be sure to subscribe to Arbaaa’s YouTube channel. Join the community and continue your journey in mastering the basics of marketing.