The Most Used Social Media in Saudi Arabia (2025)
In Saudi Arabia, social media is how people connect, communicate, and stay informed.
As of 2025, over 99% of the population uses at least one social media platform daily.
That’s more than 34 million people.
If you're building a brand, launching a product, or shaping a message in the Kingdom, it’s important to understand where attention lives.
This report outlines the top platforms in Saudi Arabia today—and what they mean for business, culture, and communication.
Where People Spend Their Time
| Platform | Penetration Rate | Estimated Users |
|---|---|---|
| 86.3% | 29.6 million | |
| 77.1% | 29.2 million | |
| Snapchat | 72.1% | 24.7 million |
| TikTok | 100.6%* | 34.3 million |
| 44.8% | 17.0 million | |
| X (formerly Twitter) | 45.7% | 15.7 million |
| Messenger | 43.8% | 14.8 million |
| 30.0% | 11.4 million |
*Penetration exceeds 100% due to multi-account use and cross-device behavior.
A Closer Look at Each Platform
Used for daily communication.
Also used by businesses to provide service, answer questions, and share catalogs.
Still widely used, especially by older audiences.
Remains useful for local groups and event discovery.
Snapchat
Popular among younger users.
Used for casual sharing, short videos, and behind-the-scenes moments.
TikTok
The fastest-growing platform.
Used for entertainment, education, and storytelling.
Strong among creators and brands.
Reels drive the most engagement.
Visual content performs best.
X (Twitter)
Used for real-time updates, news, and opinions.
Common among media professionals, entrepreneurs, and public figures.
Rising in importance.
Used by companies, startups, and individuals for hiring and networking.
Who’s Using These Platforms?
- Most users are between 18 and 34 years old
- The majority are mobile-first
- Arabic is the dominant language
- Short videos, stories, and interactive content are the most engaging formats
What This Means for Brands
To connect with audiences in Saudi Arabia, it’s not enough to post content.
You need to be present—where they are, in the format they prefer, and in a voice they understand.
Here are five principles that matter:
1. Focus on Video
Short, vertical videos work best.
TikTok. Instagram Reels. Snapchat Stories.
2. Speak Arabic
Local language builds trust.
The best campaigns are culturally fluent.
3. Be Mobile-First
Design content for mobile screens.
Speed, clarity, and visuals matter most.
4. Build with Creators
Work with voices that people already follow.
Micro-influencers are often more effective than celebrity names.
5. Stay Consistent
Algorithms favor momentum.
So do audiences.
Closing Thoughts
The most used social media in Saudi Arabia reveals more than numbers.
It shows us how people spend time.
Where they find meaning.
And how brands can meet them there—with clarity, respect, and purpose.
