The Only 4 Marketing Metrics That Matter in 2025

How Arbaaa Marketing Helped a Client Break Free from the 'Go Viral' Trap and Focus on What Matters

The Problem: Chasing the Viral Dream

When this client first approached us, they had one goal in mind: Go Viral. They believed that more views, more likes, and more shares would automatically translate to more sales. And to be fair, they achieved it. One of their videos even hit 1,000,000 views overnight!

The team celebrated, and for a brief moment, it felt like success. But then the numbers rolled in:

• Sales? Barely moved.
• Website Traffic? Spiked for a moment, then dropped back to normal.
• Customer Retention? No change.

The harsh truth? Viral success didn’t bring real business results.

That's when Arbaaa Marketing stepped in. We helped our client realize that chasing vanity metrics wasn't a sustainable strategy. Instead, we shifted the focus to the four metrics that genuinely matter—the ones that determine if your marketing is building your brand or just making noise.

Metric #1: Return on Ad Spend (ROAS)

Imagine you’re at a carnival, and you pay 50 SAR to play a game. You throw a ball, win a prize, and sell it for 200 SAR. That’s a great return on investment, right? Now imagine paying 50 SAR to play again, but this time you win a pencil worth 10 SAR. Ouch! That’s the same with ROAS. The goal is to spend on ads and get way more back in sales—otherwise, you’re just playing a losing game.

How We Improved Their ROAS

• Targeted the Right Audience: We adjusted their ad strategy to focus on people who were most likely to convert.
• Refined Their Offer: We worked with them to ensure their product fit the market’s needs.
• Tracked All Sales Channels: We implemented better analytics to understand which channels were driving real sales.

Metric #2: Customer Acquisition Cost (CAC)

Picture this—you’re throwing a party and spend 1,000 SAR on food and decorations. You invite 10 friends, but only 5 show up. That means each guest essentially cost you 200 SAR! In marketing, if you spend big money to get customers but don’t make enough back, you’re basically the party host with too many snacks and not enough friends.

How We Lowered Their CAC

• Boosted Conversion Rates: We optimized their sales funnel to turn clicks into actual purchases.
• Engaged Existing Customers: We introduced retargeting strategies that helped them sell to people who were already interested.
• Utilized Free Channels: By focusing on SEO and referrals, we reduced their dependency on paid ads.

Metric #3: Engaged Follower Percentage

It’s like being a comedian at a show. Imagine having 1,000 people in the audience, but only 10 laugh at your jokes. Awkward, right? Your follower count is your audience, but engagement is the real applause. If no one is liking, sharing, or commenting, it’s like performing to a room full of mannequins—creepy and unproductive!

How We Boosted Engagement

• Posted Content That Resonated: We shifted the content strategy to align with what their audience truly cared about.
• Encouraged Interaction: We created engaging posts, ran polls, and actively responded to comments.
• Cleaned Up Ghost Followers: By removing bots and inactive accounts, their engagement rates soared.

Metric #4: Organic vs. Paid Traffic Ratio

Think of it like fishing. Paid traffic is when you buy fish from the market—quick and easy but costs you every time. Organic traffic is like building a pond in your backyard and fishing for free whenever you want. Sure, it takes time to build, but once it’s ready, you’ll never have to buy fish again!

How We Increased Organic Traffic

• Invested in SEO: We optimized their website and content for search engines.
• Built a Strong Content Strategy: We launched valuable blog posts and videos that attracted consistent organic traffic.
• Leveraged Word-of-Mouth: We helped create campaigns that turned happy customers into brand advocates.

The Results: Real Business Growth

After implementing our strategy, the client saw remarkable improvements:

• Sales Increased: Their ROAS went from 0.8 to 4.0, meaning their ads started bringing in more than they cost.
• Lower CAC: They started acquiring new customers at a much lower cost.
• Engagement Rates Skyrocketed: Authentic engagement increased by 250%.
• Balanced Traffic Sources: Their website’s organic traffic grew, creating a more sustainable brand presence.

The Big Takeaway: Focus on What Matters

At Arbaaa Marketing, we know that success isn’t about chasing viral moments—it’s about creating real, lasting growth. By focusing on the right metrics, we helped our client move from vanity to victory.

Ready to stop playing the vanity game and start driving real business results? Reach out to us today!

For more insights on brand growth and strategy, explore our blog at Arbaaa Marketing.