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Winning Gen Z & Alpha on TikTok: 2025 Trend Insights for Saudi Marketing Agencies

Discover the key 2025 TikTok trends shaping Gen Z and Gen Alpha behavior — and how Saudi marketing agencies can turn these insights into high-impact content strategies that win attention, build trust, and drive results.

Ameer Albahouth

Ameer Albahouth

— 2 min read
Winning Gen Z & Alpha on TikTok: 2025 Trend Insights for Saudi Marketing Agencies
Winning Gen Z & Alpha on TikTok: 2025 Trend Insights for Saudi Marketing Agencies

If your brand still sees TikTok as a platform for dances and challenges, it's time for a major reset. The 2025 Gen Zalpha TikTok Trend Report by Growthcurve reveals how TikTok is evolving — fast — into a cultural ecosystem where Saudi Arabia’s youngest audiences live, learn, and decide what matters.

For Saudi marketing agencies, this is more than a trend report. It’s a strategic compass. Here’s what to watch — and how to win.

1. Microlearning Is the New Scroll-Stopper

Gen Z and Gen Alpha don’t just scroll for fun — they scroll to learn. TikTok’s short-form educational content is booming, covering everything from tech tips to mental health to Saudi heritage.

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Brands in the Kingdom should package insights into micro-formats. Think: 30-second clips explaining Vision 2030 goals, bite-sized business lessons from Saudi entrepreneurs, or quick sustainability tips inspired by the Green Initiative.

2. Edutainment Wins Attention

What works now? “Smart + Fun” content. TikTok’s top performers blend education with humor, storytelling, or shock value. This is especially true for creators in Saudi Arabia sharing social commentaries, historical facts, or language quirks — all wrapped in entertaining formats.

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Blend education with local culture. Launch a content series that teaches the meanings behind Saudi dialects or traditions — but make it funny, surprising, and memorable.

3. Raw, Real, and Unfiltered: Authenticity Is the Algorithm

Gen Z and Gen Alpha have one shared superpower: filter detection. They reward brands and creators who are real, not just polished. What matters is relatability, not perfection.

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Stop over-producing content. Instead, feature your real team, your real customers, your real day. Let your audience see themselves in your brand. A day in the life of a Madinah tour guide or a behind-the-scenes reel from your Riyadh design studio performs better than a glossy ad.

4. Brands & AI as Co-Creators: Welcome to the New Playbook

AI-generated content is no longer a gimmick — it’s a tool Gen Z uses daily. But they value it most when it's interactive and collaborative.

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Build UGC campaigns powered by AI prompts. For example: “Generate your Saudi dream destination using our AI filter” or “Design your future Riyadh skyline and tag us.”

5. 2025’s Content Goldmines: Formats You Can Steal Today

Here are 3 content styles blowing up — and ready for Saudi adaptation:

  • Learn With Me:
    “Learn Arabic in 30 seconds” or “Learn one business rule from NEOM’s strategy.”
  • Day in the Life:
    “Day in the life of a barista in AlUla” or “What it’s like to be a content creator in Jeddah.”
  • Storytime:
    “How I started my business in Riyadh with 5,000 SAR” — personal stories always perform.

Final Word: This Is Not Optional

The Gen Zalpha audience is not waiting for brands to catch up. They’re creating culture on TikTok — with or without you. If you’re a Saudi agency or brand still treating TikTok as secondary, it’s time to rethink your budget, your creative process, and your voice.

Because the next generation of loyalty, influence, and brand love is already scrolling. The only question is: will they stop for you?

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